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      "end": "2026-10-25",
      "currency": "USD",
      "status": "Client-reported consultation revenue received; ad attribution under review",
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      "consultation_receipts": 171,
      "program_enrollments": 0,
      "program_receipts": null,
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      "reported_date": "2026-10-26",
      "basis": "Perrys report three paid consultations totaling $171 for October 19\u201325: one October 22 and two October 25. No enrollments reported; separate installment receipts, fees and refunds were not specified. Comparison is reported consultation receipts divided by $648.40 same-week ad spend, not verified ad-attributed or click-cohort ROAS. Do not add these purchases to Meta events.",
      "purchase_route": "Website / UID4; original ad source and overlap with the Meta purchase event require reconciliation"
    },
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      "start": "2026-10-12",
      "end": "2026-10-18",
      "currency": "USD",
      "consultation_receipts": 0,
      "program_receipts": 0,
      "refunds_from_older_enrollment": 3358,
      "weekly_gross_receipts_to_spend": 0,
      "basis": "Client-reported ad-generated receipts for the calendar week divided by the same week's total ad spend; not click-cohort ROAS.",
      "reported_date": "2026-10-19"
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  },
  "status": {
    "main": "Paused October 25 at 4:16 p.m. Eastern",
    "retargeting": "Paused October 16",
    "new_campaign": "Not launched",
    "schedule": "Updated Mondays using the previous completed Monday\u2013Sunday."
  },
  "editorial": {
    "headline": "Three consult purchases reported. Completing the tracking picture.",
    "summary": "The Perrys reported three paid consultations totaling $171 for October 19\u201325. Meta reported one website purchase event; the two counts are separate views and must not be added together. Advertising remains paused while recordings, follow-up and tracking checks are prepared.",
    "action": "Review the three new recordings when received and confirm launch readiness and timing. The previously discussed $25 image / $75 video allocation remains a relaunch plan, not live spending.",
    "revenue_request": "Consultation revenue is now reported. Confirm original acquisition, the overlap with Meta\u2019s purchase event, and any program receipts or refunds to complete the revenue picture."
  },
  "business_update_as_of_utc": "2026-10-27T01:01:16Z",
  "snapshot_slug": "2026-10-26-evening",
  "tracking": {
    "status": "Awaiting client check; no fix confirmed",
    "website_funnel": "UID4 remains the intended separate website funnel",
    "reference_funnel": "UID1 deliberately sanitized for Meta by Samuel; confirm UID4 matches that version",
    "pixel": "Samuel reports no visible Meta pixel on UID4; client to check",
    "capi": "Client to verify UID4 completed-payment coverage and deduplication; currently unverified",
    "owner": "Perry team; Drew office hours available for help",
    "attribution": "Purchase tracking does not automatically make every website purchase ad-generated. Preserve original acquisition and purchase route separately."
  }
}