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:root{--plum:#573349;--blush:#ede2e9;--mauve:#9f8a97;--slate:#575c64;--mist:#d5dee4;--stone:#afb7bc;--ink:#302b31;--paper:#faf8f7;--line:#e6e0e3;--good:#346756;--pending:#835c31}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:150px}body{margin:0;background:var(--paper);color:var(--ink);font:14px/1.7 Montserrat,Arial,sans-serif}a{color:inherit;text-decoration:none}a:hover{text-decoration:underline}button{font:inherit;cursor:pointer}button,a,summary{touch-action:manipulation}button:focus-visible,a:focus-visible,summary:focus-visible{outline:3px solid #98733e;outline-offset:5px}.wrap{width:min(1224px,calc(100% - 80px));margin:auto}header{background:#fff;border-bottom:1px solid var(--line)}.topbar{display:flex;align-items:center;gap:30px;min-height:113px}.logo{display:block;width:205px;height:auto}.report-brand{font-size:10px;letter-spacing:2.3px;border-left:1px solid var(--line);padding-left:30px;color:var(--plum);font-weight:600}.report-brand 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@media(max-width:650px){.wrap{width:calc(100% - 32px)}.topbar{min-height:94px;gap:10px}.logo{width:164px}.report-brand{display:none}.outline{font-size:10px;padding:8px 10px}nav{gap:22px;overflow:auto;white-space:nowrap;font-size:10px;min-height:45px}.hero{padding:35px 0 25px}.hero h1{font-size:38px;letter-spacing:-1.2px}.eyebrow{font-size:9px;letter-spacing:1.3px}.eyebrow span{display:block;margin:5px 0 0}.lead{font-size:12px}.kpis{grid-template-columns:1fr 1fr;gap:10px}.kpi{padding:17px 13px}.kpi strong{font-size:28px}.kpi p{font-size:10px}.kpi small{font-size:8px}.kpi .pill{font-size:8px}.pulse{display:block;padding:22px}.daily-chart{margin-top:20px}.pulse h2{font-size:24px}.section-heading{display:block}.section-index{display:none}h2{font-size:29px}.revenue-grid,.creative-grid,.two-col,.decision-grid,.method-grid{grid-template-columns:1fr}.revenue-card{padding:24px}.roas{font-size:42px}.revenue-card h3{margin-top:12px}.revenue-card .caption{font-size:11px}.backfill{display:block}.backfill-chart{margin:22px 0}.backfill-lift{font-size:27px}.section-intro{font-size:11px}.segmented{width:100%}.segmented button{flex:1;padding:9px 8px}.panel{padding:21px}.campaign-panel{padding:20px 15px}.table-wrap{margin:0 -1px}.creative-grid{gap:20px}.ad-image{height:310px}.ad-content{padding:24px}.ad-content h3{font-size:16px}.ad-content .date{font-size:10px}.ad-content .caption{font-size:11px}.decision-grid{gap:24px}.decision-grid article{padding-left:40px}.fatigue{display:block}.fatigue h3{margin-bottom:14px}.method summary span,details.panel summary span{display:block;margin:4px 0 0}.method-grid p{font-size:11px}footer{align-items:flex-start}.footer-links{font-size:9px;text-align:right}.section-heading{margin-bottom:14px}section:not(.hero):not(.pulse){margin-top:42px}}
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/* Campaign-level wins and the user-provided reporting reference. */
.benchmark-header{display:flex;justify-content:space-between;align-items:center;gap:18px;margin-bottom:12px}.benchmark-header .eyebrow{margin:0}.benchmark-header>span{font-size:11px;color:var(--slate)}.benchmark-header b{color:var(--plum);font-size:16px;margin-left:8px}.campaign-wins{display:grid;grid-template-columns:1fr 1fr;gap:18px}.campaign-win{background:var(--plum);border-radius:9px;padding:27px 30px;color:white;display:flex;justify-content:space-between;align-items:center;gap:24px}.campaign-win h2{color:#fff;font:52px/1.2 Georgia,serif;margin:7px 0 12px}.campaign-win .pill{background:#f1e8ee;color:var(--plum)}.campaign-win p{font-size:17px;margin:9px 0;text-align:right}.campaign-win small{display:block;color:#ecdeea;font-size:9px}.benchmark-note{font-size:10px;color:var(--slate);margin:12px 0 28px}.weekly-label{margin-top:0}.benchmark-comparison{font-size:11px;font-weight:600;margin:14px 0;color:var(--plum)}.revenue-card.mature .benchmark-comparison{color:#fff}@media(max-width:650px){.benchmark-header{align-items:flex-start;flex-direction:column;gap:5px}.campaign-wins{grid-template-columns:1fr;gap:12px}.campaign-win{padding:23px}.campaign-win h2{font-size:46px}.campaign-win p{font-size:15px}.benchmark-header .eyebrow{font-size:9px}.benchmark-note{margin-bottom:22px}}
/* Perry brand adaptation. Layout follows the weekly report; no other client data. */
:root{--plum:#5333ec;--blush:#eee9ff;--mauve:#a99adf;--ink:#272333;--paper:#faf7f1;--line:#e7e1d8;--slate:#625e6b;--mist:#e6e0ef}h1{color:#292234}h1 em{color:#674cc6}.wordmark{font-family:Georgia,serif;font-size:25px;letter-spacing:2px;line-height:1.2;color:#272333;white-space:nowrap}.wordmark>span{display:block;font:8px/2.4 Montserrat,Arial,sans-serif;letter-spacing:2px;color:var(--slate)}.wordmark p{font:10px/1.7 Montserrat,Arial,sans-serif;letter-spacing:0;white-space:normal}.hero .lead{max-width:730px}.intro-note{margin-top:14px;max-width:950px}.measurement{background:#eee9ff}.measurement-value{font-size:32px;font-family:Georgia,serif;margin:20px 0;color:#352953}.measurement-value span{display:block;font:13px Montserrat,Arial,sans-serif;letter-spacing:0;color:var(--slate);margin-top:8px}.timeline{border-top:1px solid var(--line);background:#fff;border-radius:9px;padding:0 28px}.timeline article{display:grid;grid-template-columns:100px 1fr;gap:25px;padding:24px 0;border-bottom:1px solid var(--line)}.timeline article:last-child{border:0}.timeline-date{font-size:12px;letter-spacing:1px;font-weight:600;color:var(--plum);padding-top:4px}.timeline h3{margin:10px 0 6px;font-size:15px}.timeline p{font-size:12px;color:var(--slate);margin:0;max-width:860px}.table-wrap{max-width:100%}.panel,.ad-card{min-width:0}.ad-image{background:#f7f2e9}.acquisition-art{background:#5333ec}.acquisition-art strong{font-size:62px}.kpi small{font-size:10px}.kpi .pill{font-size:10px}.kpi p{font-size:12px}.caption{font-size:12px}.method-grid p{font-size:11px}.section-intro{font-size:13px}.hero-note{max-width:280px}.hero-note p{font-size:24px}.topbar{gap:28px}nav{scrollbar-width:thin}th,td{padding-left:10px;padding-right:10px}.segmented{flex-wrap:wrap}.segmented button{font-size:11px}.ad-content .caption{font-size:12px}.ad-content .date{font-size:11px}@media(max-width:650px){.wordmark{font-size:21px}.wordmark>span{font-size:7px}.topbar{gap:8px}.hero h1{font-size:37px}.kpi strong{font-size:26px}.kpi .pill{font-size:9px}.kpi small{font-size:9px}.timeline{padding:0 18px}.timeline article{grid-template-columns:1fr;gap:9px}.timeline-date{font-size:11px}.segmented button{flex:1 1 40%;font-size:10px}.kpis{grid-template-columns:1fr 1fr}.kpi{padding:17px 12px}.kpi p{font-size:11px}.kpi small{line-height:1.6}.ad-image{height:340px}.section-intro{font-size:12px}.timeline p{font-size:12px}footer{flex-direction:column}.footer-links{align-items:flex-start;text-align:left}.method-grid p{font-size:12px}.hero .lead br{display:none}}