Total ad spend
$404.16Four delivery daysNo spend October 26–28OCTOBER 26–NOVEMBER 1, 2026 WEEKLY SNAPSHOT
The new video test is live.
Building the path from
interest to purchase.
Three new videos and the original winning image generated 15 leads after the October 29 relaunch. The videos now have a dedicated budget. The next step is reviewing webinar and order-page progression together to improve the journey from registration to purchase.
Free-class leads
1513 video · 2 imagePrior full week: 28 leadsCost per lead
$26.94Prior week: $23.16New campaign and shorter delivery periodWebsite purchases
—None reported by MetaWeekly client revenue update pendingThe reporting week is Monday–Sunday. The campaign launched Thursday, October 29 at 5 a.m. Eastern, so this includes the launch day and three complete days after it. Meta purchase events and client-confirmed paid consultations are separate measures.
REGISTRATIONS SINCE RELAUNCH
New leads from both formats.
The videos received $296.28, or 73.3% of spending, and generated 13 leads. The original image received $107.88 and generated two. This gives the videos meaningful exposure alongside the proven image.
Meta-reported leads · October 26–November 1
—Mon 26
—Tue 27
—Wed 28
3Thu 29
5Fri 30
3Sat 31
4Sun 1
CAMPAIGN RESULTS
The full picture, before individual ads.
The new campaign has been running for four calendar days. Compare its early results with the preceding week and the broader 30-day context. These overlapping periods should not be added together.
Campaign performance
October 26–November 1, 2026
| Campaign | Spend | Leads | CPL | Website purchases | Purchase CPA |
|---|---|---|---|---|---|
| New campaign · Videos + original image | $404.16 | 15 | $26.94 | None reported | — |
The new campaign is active with $100/day across its two ad sets. The previous main campaign and retargeting remain paused and had no spend this week. Tables show campaigns with recorded spend in the selected period. “None reported” preserves Meta’s missing purchase-event value; it is not a verified business-sales total.
TRAFFIC CONTEXT
Lower costs to reach the class page.
| Metric | Oct 19–25 | Oct 26–Nov 1 |
|---|---|---|
| CPM | $113.59 | $82.57 |
| Frequency | 1.40 | 1.09 |
| Outbound CTR | 2.58% | 2.47% |
| Cost / outbound click | $4.41 | $3.34 |
| Landing-page views | 123 | 110 |
| Cost per lead | $23.16 | $26.94 |
Outbound clicks cost $3.34 versus $4.41 in the prior campaign’s last week. Lead cost is higher at $26.94 versus $23.16. Different creative, spending allocation and delivery days mean this is context, not a controlled before-and-after test.
REVENUE & ROAS
Weekly revenue completes the picture.
Awaiting updateOctober 26–November 1
To include ROAS, we need the week’s revenue from ad-generated consultation and program sales, including installments received and any refunds. Missing revenue is awaiting an update, not zero.
For October 19–25, the Perrys reported three paid consultations totaling $171 and no program enrollments. That is 0.26x consultation receipts against the same week’s $648.40 spend. Original ad sources remain under review, so this is a receipts/spend comparison, not verified ad-attributed ROAS.
Veronica reported no new calls booked in her November 1 update. That does not replace a complete weekly revenue report. Previous receipts are not carried into this week, and Meta events are not added to client-reported purchases.
OCTOBER 29–NOVEMBER 1
Dedicated delivery for the new videos.
All four ads are active. The original August image is running with its existing post; the three videos are new executions of the proven image and supplement angles. Early lead results help guide the review, but purchases will determine performance.
VIDEO AD SET · $75/DAY
13 leads from the three new videos.
| Video | Spend | Leads | CPL |
|---|---|---|---|
| Script 2 · One reasonable recommendation | $169.23 | 9 | $18.80 |
| Script 1 · The Pattern Underneath | $34.51 | 1 | $34.51 |
| Script 3 · The Last Five Bottles | $92.54 | 3 | $30.85 |
Script 2 has the strongest early lead response: nine leads at $18.80 each. It has not yet demonstrated purchase performance. Script 1 has only $34.51 in spend, so its lower volume is not a reason on its own to replace it.
Open original creative ↗IMAGE AD SET · $25/DAY
The original August winner
$107.88 spend · 2 leads · $53.94 per lead.
No purchase event reported in this relaunch. The original run’s 14 purchase events through October 26 are historical reference evidence, not results from the new campaign.
Creative detail Current run · October 29–November 1
| Creative | Spend | Impressions | Frequency | CPM | Outbound CTR | Website purchases |
|---|---|---|---|---|---|---|
| Script 2 · One reasonable recommendation | $169.23 | 2,753 | 1.05 | $61.47 | 2.07% | None reported |
| Script 1 · The Pattern Underneath | $34.51 | 406 | 1.09 | $85.00 | 2.22% | None reported |
| Script 3 · The Last Five Bottles | $92.54 | 1,088 | 1.07 | $85.06 | 2.67% | None reported |
| Original August image | $107.88 | 648 | 1.10 | $166.48 | 4.01% | None reported |
The video ad set recorded 2,229 three-second views across 4,247 impressions, a 52.5% three-second-view/impression rate. This is an ad-set aggregate, not each video’s individual hook rate. Individual three-second view fields are unavailable through this connector.
DELIVERY & CREATIVE VARIETY
Give the current test room to develop.
There is no sustained rise in ad-view costs across the four-day run, and each ad’s average frequency is about 1.05–1.10. The next decision should come from spending and purchase results, not an automatic three-day cutoff. Keep the current four-ad test focused while reviewing the funnel; a story-based format remains a future option because the earlier MSL received little exposure.
WHERE THE BUDGET WENT
Facebook Feed leads the early response.
Facebook Feed received 52.0% of spend and generated 10 of the 15 leads. Spending is spread more broadly across placements than in the prior image-heavy run. None has reported a purchase yet, so these are traffic and registration signals.
| Placement | Spend | Share | Outbound clicks | Page views | Leads | CPL |
|---|---|---|---|---|---|---|
| Facebook · Feed | $210.13 | 52.0% | 76 | 68 | 10 | $21.01 |
| Facebook · Reels | $67.88 | 16.8% | 12 | 11 | 1 | $67.88 |
| Instagram · Feed | $55.44 | 13.7% | 18 | 18 | 2 | $27.72 |
| Instagram · Reels | $27.22 | 6.7% | 5 | 4 | None reported | — |
| Instagram · Stories | $21.71 | 5.4% | 5 | 5 | 1 | $21.71 |
| Facebook · Stories | $16.21 | 4.0% | 5 | 4 | 1 | $16.21 |
| Facebook · Profile feed | $3.72 | 0.9% | None reported | None reported | None reported | — |
| Unclassified | $1.85 | 0.5% | None reported | None reported | None reported | — |
Facebook Feed’s spend share was 79.9% in the prior week. The video ad set now has a broader mix: Facebook Reels used $64.90 and generated one lead, compared with nine leads from $128.62 in Facebook Feed. That difference warrants observation, not an immediate placement change from this small sample.
110 page views from 121 outbound clicks.
That is a 90.9% page-view/click ratio versus 83.7% in the prior week. These are event counts, not unique people. They support checking the next funnel steps rather than assuming inexpensive clicks are poor-quality visitors.
Review what happens after registration.
Webinar viewing, order-page visits and checkout completion need the Perrys’ funnel analytics. The November 2 coaching review is planned to examine those steps. No measured webinar completion or funnel opt-in rate is available in this report.
PROGRESS & FOLLOW-THROUGH
The next improvements are already in motion.
OCT 19
Completed
Order-page presentation updated
The value section was restored below the deliverables and the fall banner was updated. These changes preceded the current relaunch.
OCT 26
Follow-up pending
Keep website and paid-funnel tracking clear
UID4 was confirmed as a duplicate of UID1. The Perrys were asked to check pixel and completed-purchase CAPI coverage and avoid duplicate counts. Completion has not yet been confirmed.
OCT 29
Live
Three new videos + the original image
The new campaign launched at 5 a.m. Eastern with $75/day assigned to videos and $25/day to the image. Previous main and retargeting campaigns remain paused.
NOV 2
Planned
Review the funnel and webinar together
The Perrys confirmed attendance for today’s coaching call. The plan is to inspect funnel analytics and webinar viewing to locate the next conversion opportunity. Findings are not yet available.
THIS WEEK
In preparation
Align the banner and emails for Pre–Black Friday
The start is flexible during the week of November 2, whenever assets are ready. Use Pre–Black Friday wording first, then Black Friday nearer Thanksgiving. No fixed end date has been set; completion is not yet confirmed.
SMS was last reported inactive on October 27, with setup assistance underway. Email and banner preparation can proceed; bring SMS into line with the current offer once it is active.
FOCUS FOR THE WEEK
Measure the test. Improve the next step.
Review webinar and order-page progression
Use today’s coaching review to identify where registered visitors stop progressing, then agree the next targeted improvement.
Keep the new creative test focused
Review the two ad sets against purchases as spend accumulates. Script 2’s lead response is encouraging; neither format is a purchase winner in the new run yet.
Complete the revenue and offer updates
Provide October 26–November 1 revenue and refunds, confirm the UID4 tracking check, and coordinate the Pre–Black Friday banner with the email sequences.
How to read this report Dates, measurement and source limits
Completed reporting periods
Week: October 26–November 1. Prior: October 19–25. Relaunch: October 29–November 1, including the partial launch day. Thirty days: October 3–November 1. Reporting currency is USD; account time zone is America/New_York. No partial November 2 metrics are included.
Attribution and purchases
Both active ad sets optimize website Purchase with 7-day click, 1-day view and 1-day engaged-video attribution settings. The connector does not expose a reporting-date/attribution override. This is not HYROS-equivalent last-click/date-of-click reporting. Meta website purchases are events, not independently verified unique consult customers, booked calls or enrollments.
Traffic and delivery
Outbound clicks and CTR are not unique outbound metrics. Landing-page views are counted events, not unique visitors. Reach and frequency are not summed across ads or placements. Current placement settings include mobile Facebook and Instagram Feed, Stories, Reels and Profile Feed. Audience Network and Marketplace are not listed. The public report contains aggregate data only.
Revenue and tracking
Weekly ad-generated consultation and program revenue, with refunds noted, is required for ROAS. No current revenue is assumed. The prior $171 consultation total is preserved separately. Lead events are reaching Meta; that does not confirm every purchase path is tracked. UID4 completed-purchase coverage and deduplication still need confirmation.
Review coverage
Account, campaign, ad and daily spend/event totals reconcile for all four windows. Placement totals reconcile to the current campaign. Daily CPM and frequency were reviewed for each active ad. Four-day evidence does not establish long-term saturation or buyer quality. Current video creative identities and original image post reuse were verified.
Update schedule
This dashboard is refreshed Mondays using the previous completed Monday–Sunday, with dated archives retained. It is a reviewed snapshot, not a live feed. Today's planned coaching call has not yet occurred at this report’s preparation time.